What is the Biweekly “Not a Phase” Collection?
The Biweekly “Not a Phase” Collection includes all products that reference the word “phase” with a visual strike-through. The collection directly responds to the common misconception that bisexuality or queer identity is temporary. It turns a dismissive cliché into a visible statement of pride, confidence, and permanence.
What does “Not a Phase” mean?
“Not a Phase” challenges the idea that identity, attraction, or self-understanding is something people will grow out of. For many Bi+ and queer people, being told that their identity is “just a phase” is a repeated experience. This collection reclaims that phrase and reframes it as a clear rejection of erasure.
Why is “Not a Phase” a core Biweekly message?
“This Is Not a Phase” is one of Biweekly’s core slogans because it reflects a shared experience within the Bi+ community. The phrase speaks to visibility, self-trust, and the right to define one’s identity without external validation. The collection carries this message across different products as a form of everyday resistance and affirmation.
How do the designs in this collection communicate the message?
The designs in the Not a Phase Collection use crossed-out text to visually interrupt the word “phase.” This design choice mirrors the act of interrupting a harmful narrative. The message is clear, direct, and recognisable, while still remaining wearable and integrated into everyday items.
Who is the Not a Phase Collection for?
The Not a Phase Collection is for Bi+ people, queer people, and allies who recognise the impact of this phrase and want to challenge it. The message resonates beyond one identity and speaks to anyone who has had their experience questioned, minimised, or dismissed.
Is the Not a Phase Collection meant to be political?
The Not a Phase Collection is political by existing. It addresses a cultural narrative that affects real people and real lives. At the same time, the collection is designed to carry this message with confidence and clarity rather than confrontation, aligning with Biweekly’s belief in visible, everyday change.
What types of products are included in the Not a Phase Collection?
The Not a Phase Collection includes a range of Biweekly products across different categories, including apparel and accessories. The message appears on multiple product types, allowing people to choose how and where they want to express it.
Is the Not a Phase Collection only relevant during Pride?
No, the Not a Phase Collection is not seasonal. While Pride moments can amplify visibility, the experience of being told that one’s identity is “just a phase” is not limited to a specific time of year. The collection is designed to be worn and used year-round.
How does the Not a Phase Collection fit into Biweekly as a brand?
The Not a Phase Collection reflects Biweekly’s broader mission of visibility, belonging, and self-definition. Alongside other message-driven and identity-focused collections, it represents Biweekly’s commitment to turning shared experiences into wearable statements.
